If your social media following is small, we have a guide on how to grow your social media following here. This will show potential clients the full extent of your reach and partnership offerings. Make sure to include the platforms you are active on, whether that's YouTube, Pinterest, TikTok, or Instagram. The number of followers you have as shown in your media kit helps brands make these decisions. A brand might prefer working with an influencer who has 10,000 followers over an influencer who has 1 million followers. While the amount of followers you have is not the only metric that factors into their decision, it helps them categorize you as a micro, macro, or mega influencer. Social Media FollowersĪn important number brands use to determine if they would like to work with you is the number of followers you have on social media. Helping brands understand why you're passionate about the content that you create can help them better understand you and the value you’ll bring. Including an overview of who you are will provide your potential partners with a short introduction to your experience, the type of content you post, and who you are today as seen on social media.įor example, if your content is centered around the topic of marketing, explain your marketing experience and why you’re so passionate and excited about this topic. It doesn't matter if you have millions of followers: not every person who handles influencer partnerships at the brands you’re reaching out to is going to know who you are. Think about it this way: any one of your followers should be able to see your media kit and instantly recognize that it belongs to you. This helps brands easily associate your media kit with what your account represents. The fonts, colors, and images you choose should be consistent with the content you create for your social media accounts. Think of this as a sample of your social media feeds without them having to look you up.įor example, if your aesthetic is light and airy, it wouldn’t make sense to create a media kit that’s dark and moody. You’ll want to add at least one headshot of yourself to your media kit, alongside images of additional types of content you create. This means that your branding is consistent between your social media accounts and your media kit. The fonts, colors, and pictures you incorporate into your media kit should also be suitable for your social media feeds. Your press kit should be an extension of who you are as an influencer. The different elements of your brand that you choose to incorporate into your influencer media kit are very important. Social media reach and engagement rates. ![]() The number of social media followers you have.An overview of who you are and what your personal brand as an influencer represents. ![]() What to Include in an Influencer Media Kit If you're wondering how to become an influencer, we compiled an easy guide to making it happen. Think of a media kit as a resume, cover letter, and elevator pitch all in one. The goal of the media kit is to provide potential clients with all of the information they need to know about that influencer before partnering with them with influencer contracts. You just don’t want the design or information to be crammed on the page.Īn influencer media kit is a representation of the influencer and their brand. You can make your media kit as short or long as you need it to be. Before finalizing your media kit, make sure that each of its components are easy to read.Include your website or personal blog, if applicable.List your content offering along with pricing for each option.Include important information like your number of social media followers, audience demographics, and client testimonials.Write a summary of who you are and what your personal brand represents, showcasing it clearly on the page.Add in imagery like your headshot and other social media content examples. ![]()
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